More Google reviews, without breaking Google's rules.
Plenty of service businesses have far fewer reviews than happy customers. Usually nobody asked at the right moment, in a way that took ten seconds. Here's how we set that up, and the lines you can't cross.
Ask once, at the right time, with one tap.
Ask when the job is done
The best moment is the hour after the work is finished, while the result is fresh and the customer is still pleased. A week later the feeling has faded.
Send the direct link
Your Google Business Profile has a share link that opens the review box straight away. “Search for us on Google and find the reviews” loses most people before they start.
Remind once, then stop
One reminder a few days later catches the people who meant to. A third message starts to feel like pressure, and pressure is against the rules below.
Reply to every review
Thank the good ones by name and answer the bad ones briefly, calmly and without arguing. The next customer reads your reply more carefully than the review.
What you can't do.
Google's review policy and the FTC both draw clear lines. Asking every customer for an honest review is fine. These are not.
No incentives
Google's policy says businesses must not offer incentives for posting a review, or for changing or removing a negative one. That rules out discounts, gift cards and prize draws tied to reviews.
No asking only the happy ones
Google prohibits discouraging negative reviews or selectively soliciting positive ones. A survey that sends only five-star answers to Google, sometimes called review gating, is exactly that.
No pressure on the spot
Google's policy says businesses should not require or pressure customers to leave a review while on the premises. Leave the link and let them do it later.
No fake or bought reviews
An FTC rule that took effect in October 2024 bans fake reviews and incentives conditioned on a review saying something positive or negative, and allows civil penalties for knowing violations.
Sources: Google Maps user-contributed content policy; FTC announcement of the final rule on consumer reviews and testimonials (14 August 2024). Checked October 2026. This is not legal advice.
Common questions.
Can I give 10% off the next job for a review?
No. Under Google's policy that is an incentive for posting a review, whatever the review says. Thank people for reviewing; don't pay them for it.
Should I only send the link after a great job?
Send it after every completed job. Choosing who gets asked based on how you think they'll rate you is the selective solicitation Google prohibits, and it also hides the feedback you most need to see.
What do I do about a bad review?
Reply once, briefly: acknowledge it, give your side without arguing, and offer to fix it offline. If it breaks Google's policy, such as a review from someone who was never a customer, you can report it from your Business Profile.
Do you write reviews for clients?
No, never. We set up the request and the reminder. The customer writes the review, or nobody does.
What it costs
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Local SEO
Show up on Google in every town you serve.
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- Missed-call text-back and review requests
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