Case study · Junk removal · Oakdale, CA

Jake's Junk Away: a new site in Google in ten days.

Jake's Junk Away is a junk removal company in Oakdale, California. We replaced their old website with a 28-page site built around the towns they haul in and the jobs they take, then measured what Google did with it. These are the real numbers from the first ten days, the good and the not-yet-good.

The starting point

An old site Google barely showed.

Before the rebuild, Google rarely showed Jake's old website and had last crawled it on 28 September 2026. There was no page for most of the towns Jake serves and no page for most of the jobs he takes, so there was nothing for Google to rank when someone searched for junk removal in Ceres or hot tub removal in Turlock.

Because the old site had almost no search presence, there's no fair "before" number. The ten days after launch are the starting line.

What we built

28 pages, live the same day.

28

Pages live

The new site went live on 10 October 2026, the same day the old one was replaced, with call, text and email tracking on its own website number.

11

Town pages

Covering all 19 ZIP codes Jake serves, each explaining what the local garbage service will and won't take.

9

Job pages

From appliance and furniture removal to hot tubs and hoarding cleanups.

1

County dump guide

Drop-off sites, rules and fees for the county, traced to official sources. Nobody else in the area had one.

Results

The first ten days, straight from Google.

Google Search Console data for 10–19 October 2026, and website analytics for 10–21 October 2026.

24/28

Pages in Google

24 of the 28 new pages were indexed within ten days. The last four were re-submitted on 21 October.

812

Search appearances

The site showed up 812 times for 241 different searches in its first ten days.

6

Call or text taps

Five call taps and one text tap from real visitors in the first 12 days, with our own tests removed.

81%

Engaged Google visits

81% of visits from Google lasted 10+ seconds or viewed 2+ pages. Google visitors were the most likely to tap Call.

What worked first

The guide and the town pages.

01

The dump guide climbed fastest

The county dump guide was shown more than any other page and averaged about position 12, close to page one after ten days.

02

Town pages brought the volume

The 11 town pages got about 6 in 10 of all search appearances, led by Oakdale, Ceres, Turlock and Riverbank.

03

Brand searches land on Jake

The site ranks 1st or 2nd for "jake's junk removal", so people who hear the name find the business.

04

A surprise audience

About 6 in 10 of the searches Google listed were people looking for their garbage company. Many have a couch or fridge the cart won't take.

Honest about the gaps

What isn't there yet, and what we did about it.

Ten days in, the site was still around page four for "junk removal Oakdale" and further back for Modesto and Turlock. For those searches most people call one of the three businesses on the Google map, and reviews decide who's on it. So the next priority is a review request after every finished job.

Because so many garbage-company searchers were already landing on the town pages, on 22 October we added a "Garbage truck won't take it?" box to all 11 of them, with a button to text a photo. It works on traffic the site already has, without waiting for rankings to move.

Before the town pages and guide went live, a second review caught 11 details we couldn't confirm, including an out-of-date drop-off address and the wrong town for a transfer station, and fixed or removed them. Every fee, rule and address left on the site traces to a city, hauler or county source.

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