Facebook and Instagram ads that make the neighbors look at their own driveway.
In pressure washing, the ad itself is satisfying to watch. A clean stripe across a dark driveway stops the scroll. Facebook and Instagram put that in front of homeowners in your towns who’ve been meaning to deal with the green siding, and give them a reason to book now.
Why pressure washing ads on Facebook don’t book.
The footage sells itself. The setup around it is usually what fails.
The boost button
Boosting a post chases likes from anyone, including people three counties away and other pressure washers admiring your work.
A still photo where a clip belongs
A before-and-after picture is fine. A few seconds of the surface cleaner pulling a clean circle across black concrete is what stops a thumb.
“We pressure wash!” and nothing else
No price, no season, no reason to act this week. A spring house wash or a house-plus-driveway bundle gives one.
Lead-form entries nobody opens
Facebook keeps leads in its own system. If they aren’t sent to you, they wait days and the homeowner books someone else.
Renters and condo owners in the audience
They can’t hire you to wash a building they don’t own. Aiming at neighborhoods of single-family homes cuts that waste.
Ads built from your own job footage.
Facebook ads aren't part of our plans; Dominate runs Google Ads and Local Services Ads.
A shot list for phone video
What to film on each job: the first pass, the half-done split, the finished siding or driveway. No crew or editing software needed.
Offers tested against each other
Spring house washes, pre-holiday concrete cleans and house-plus-driveway bundles, run side by side to see which books more work.
Leads sent straight to your CRM
Facebook and Instagram leads should land in one inbox and get a fast text asking for the address and a photo.
Retargeting with your before and afters
People who visited your site or opened a form see your best results again over the next few weeks.
Numbers next to Google’s
Track cost per lead and per booked job side by side with your search ads, so you can see which channel earns its spend.
Fair questions.
Do you run Facebook ads for me?
No. Facebook ads aren't part of our plans. Dominate ($1,997 a month) runs Google Ads and Local Services Ads, with ad spend from $20 a day paid from your own card directly to Google.
Is there a guarantee?
Yes, on Dominate. The 20-Lead Guarantee: 20 leads in your first 60 days of ads, or $497 a month comes off your Dominate fee until you reach 20. It needs at least $20 a day in ad spend. Terms are on the guarantee page.
Should I start with Facebook or Google?
Google if you need jobs this month, because those people are already searching. Facebook is strong for spring pushes, bundles and neighborhoods where your trailer is already parked.
Do I have to be on camera?
No. The concrete is the star. A clip of the wand, the split and the finished surface works without anyone’s face.
Everything else we do for pressure washing companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.