Google Ads that book house washes, not pressure washer rentals.
Pressure washing searches climb when the pollen washes off in spring and again before the holidays, and many of the people typing “pressure washing” want to buy a machine, not hire one. Search ads can show as soon as Google approves them. We run campaigns by service and town and show you what each booked job cost.
Where pressure washing ad budgets go.
Your keywords overlap with equipment shoppers and DIYers, so careless settings get expensive fast.
Machine shoppers
“Pressure washer rental”, “best gas pressure washer” and “pressure washer pump repair” all match your keywords. Not one of them hires a company.
People starting their own business
“How to start a pressure washing business” and “soft wash chemical mix” are searched by future competitors, and you pay for every click.
Roof, house and concrete in one campaign
Mixed together, you can’t see that roof cleaning books at a better price than driveways, or move budget toward it.
A roof-cleaning click that lands on driveways
When the page doesn’t match the search, the homeowner backs out in seconds and you paid for the visit anyway.
Paid calls lost to the noise of the machine
You can’t hear a phone over a running unit. Without an automatic text back, that click was wasted.
Campaigns split the way your services are priced.
On an account you own, with management every month.
A campaign for each service
House washing, roof soft washing, concrete and commercial flatwork each get their own ads, budget and landing page.
Equipment and DIY searches blocked
Rental, repair, “best pressure washer”, chemical recipes and job searches excluded at launch, with the list growing weekly.
Spring and fall budget pushes
Spend goes up before the rush and comes down when you’re booked out, so you don’t pay for leads you can’t take.
Photo-quote landing pages
Each service page shows starting prices, before and afters and a form that asks for a photo of the surface.
Cost per booked wash
Calls and forms are tracked into your CRM, so the report shows what a booked house wash or roof clean cost.
Fair questions.
What do I pay for management and ads?
Google Ads management comes with Dominate, at $1,997 a month plus a $1,997 setup. Ad spend, from $20 a day, is billed by Google directly to your card on your own account.
Is there a guarantee?
Yes, on Dominate. The 20-Lead Guarantee: 20 leads in your first 60 days of ads, or $497 a month comes off your Dominate fee until you reach 20. It requires at least $20 a day in ad spend. Terms are on the guarantee page.
How much should I spend in a competitive town?
Usually more than the minimum if there are several established companies bidding. We’ll suggest a number on the Growth Call based on your towns and how much work you can take.
What about Local Services Ads?
Where Google offers them for pressure washing in your area, we help you through the screening and set them up. Availability varies by location and is Google’s decision.
Everything else we do for pressure washing companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.