Be the detailer people find when they’re ready to book.
Someone searching “ceramic coating near me” or “mobile detailing” plus their town wants it done soon. Google Ads puts you at the top of those searches while your SEO builds. On Dominate, we set up, manage and tune your Google Ads and Local Services Ads every month, and track every lead to a booked job.
Where detailing ad budgets get wasted.
Google will happily spend your money. Where it goes depends on how the account is set up and looked after.
Paying for “car wash” searches
Without negative keywords, a premium detailer pays for people looking for a $10 tunnel wash or a DIY tutorial.
Ads that land on a homepage
A paid click lands on a generic page and has to hunt for prices and booking. Every visitor who gives up is money spent for nothing.
No tracking
If calls, forms and bookings aren’t tracked, there’s no way to tell which keywords bring jobs and which only bring clicks.
Showing up 40 miles away
Loose location settings put your ads in front of people you’d never drive to.
Set it and forget it
Search terms, budgets and ads need regular attention. An account nobody watches drifts toward clicks that don’t book.
Campaigns built around the jobs you want.
Google Ads and Local Services Ads come with Dominate ($1,997 a month). Ad spend is paid directly to Google, from $20 a day.
Keyword plan
Built around full details, paint correction, ceramic coating and interior resets, in the towns you actually serve.
Landing pages
Each campaign sends people to a page with that service’s packages, prices and booking, not your homepage.
Call and booking tracking
Every call, form and booking is tracked back to the keyword and ad that brought it in.
Weekly tuning
Wasted search terms blocked, budget moved toward what books, and ads tested and refreshed.
Plain reporting
Spend, leads, cost per lead and cost per booked job, every month, in plain English.
Fair questions.
How much should I spend?
Dominate starts from $20 a day in ad spend, paid directly to Google. A bigger budget gathers data faster. We’ll suggest a number for your market on the call.
How fast will I get leads?
Unlike SEO, ads can bring calls within days of going live. How many depends on your market, budget and prices. On Dominate, the 20-Lead Guarantee covers your first 60 days of ads, with at least $20 a day in ad spend. Terms are on the guarantee page.
Is there a contract?
Local SEO has a 3-month minimum. Website and Dominate (which includes Google Ads) have a 6-month minimum. Plans then run month to month.
Who owns the ad account?
You do. We work inside your account as a manager, and the data stays with you.
Everything else we do for detailers.
Free tool
Know your price before you quote.
Our free detailing calculator prices any car by size, condition and package, then shows what you actually keep after labor, products, drive time and card fees.
- ✓Real profit on every quote, not just a price
- ✓A walk-away price when a customer haggles
- ✓A clean good, better, best quote you can text in seconds
On Dominate, we set up your own branded version. Every quote you send lands in your CRM with its dollar value, and the follow-up goes out on its own.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.