Facebook and Instagram ads that turn “I should clear the garage” into a booked pickup.
Nobody wakes up searching for junk removal until they’re ready. Facebook and Instagram reach the people who’ve been meaning to clear the garage, the basement or a parent’s house for months, and give them a reason to book now.
Why junk removal ads on Facebook miss.
The people you want have been staring at the same pile for months. Generic ads give them no push.
Boosting to anyone who’ll like it
Boosted posts collect likes from friends and other haulers. They don’t reach the homeowner in your towns with a full garage.
Dumpster stock photos
A generic dumpster looks like a waste company ad. Your own truck, your crew and a packed basement next to the same basement empty look like a local business.
No price and no deadline
“We haul junk” gives nobody a reason to call today. A single-item price, a spring garage cleanout or a move-out special does.
Lead forms stuck inside Meta
If form entries aren’t pulled out and answered fast, the person who finally decided to deal with the garage books whoever replies first.
Forgetting people who looked
Someone who visited your pricing page and didn’t book is still thinking about it. Without retargeting, they never see you again.
Ads built around the pile and the empty room.
Facebook ads aren't part of our plans; Dominate runs Google Ads and Local Services Ads.
Cleanout and single-item offers
Spring and fall cleanouts, move-out specials and single-item starting prices, tested to see which books the most loads.
Phone video from real jobs
Short clips filmed on site: the before, the crew loading, the swept-out space.
Leads into your inbox
Facebook leads should land in one inbox and get a fast text asking for photos of the items.
Retargeting site visitors
People who looked at your prices or booking page see your before and afters again over the next few weeks.
Reporting per booked load
Judge Facebook by cost per booked job, not likes or clicks.
Fair questions.
Do you run Facebook ads for me?
No. Facebook ads aren't part of our plans. Dominate ($1,997 a month plus a $1,997 setup) runs Google Ads and Local Services Ads, and you pay ad spend directly to Google.
Is there a guarantee?
Not for Facebook ads. The 20-Lead Guarantee is for Dominate only: 20 leads in the first 60 days of ads, or $497 a month comes off the Dominate fee until 20 are reached. It needs at least $20 a day in ad spend. Terms are on the guarantee page.
Should I run Facebook or Google first?
Google, in most cases, because those people are searching for a hauler now. Facebook works well next for cleanouts and seasonal pushes.
How long before I know if it works?
Give it a few weeks. Facebook results move with the season and the offer, so test a few, cut what doesn't book and check the numbers monthly.
Everything else we do for junk removal companies.
Free tool
Know your price before you quote.
Our free junk removal calculator prices any job by load size, weight and access, then shows what you actually keep after labor, dump fees, truck costs and card fees.
- ✓Real profit on every quote, not just a price
- ✓A walk-away price when a customer haggles
- ✓A quote ready to text, with the price one size down and one size up
Free to use. Put in your own dump fees and truck costs once and every price updates.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.