Answer every spring lead, even from the mower seat.
Lawn care sign-ups bunch into a few weeks in spring, when the grass is suddenly long and every homeowner on the street wants a first cut. You can’t hear the phone over the mower. Our system texts back, asks for the address so you can measure the lot, and reminds people who got an estimate but never signed.
How spring sign-ups slip through.
In March and April, homeowners pick a lawn company quickly, and the first useful reply often wins.
A ringing phone under ear protection
You can’t hear a call over a zero-turn. They don’t leave a voicemail, and the next company on Google gets the account for the whole season.
“How much for weekly mowing?”
You need the address to check the lot size and the obstacles. If getting it takes three texts across two days, they’ve signed elsewhere.
Evening estimate requests
Homeowners look at their lawn after work. A form sent at 8pm and answered tomorrow afternoon is answered late.
Estimates for treatments nobody chases
Fertilization and weed control programs cost more up front, so people hesitate. Without a check-in, the hesitation becomes a no.
Last year’s maybes
People who asked for a price last spring and never signed are still in your phone. Nobody contacts them when the grass starts growing again.
Follow-up that keeps working while you mow.
Set up during your one-time setup. Instant replies and estimate follow-up come with Dominate.
Missed calls get a text
Each missed call gets a text within seconds asking for the address and whether they want mowing, cleanup or treatments. Included on every plan.
Leads in one inbox
Calls, texts, website estimate requests and Facebook leads all arrive in one place on the mobile app.
A reply that asks for the address
On Dominate, new leads get a text right away, day or night, asking for the address and any gates, dogs or slopes, so you can price from satellite.
Nudges on open estimates
On Dominate, an estimate with no reply gets a short check-in after a day and again a few days later, then stops.
A spring message for last season’s leads
On Dominate, people who got a price last year but didn’t sign hear from you before the first mow of the new season.
Fair questions.
Can it handle the first-cut rush?
Yes. On Dominate, replies go out instantly no matter how many leads come in at once, and you work through the conversations in one inbox when you’re off the mower.
Will the texts sound like me?
They’re written for your company and you can edit every one. You take over a conversation whenever you want.
Do I need a different phone number?
No. You can keep your number, or we set up a business line that forwards to your cell.
Is texting allowed, and how much is it?
Yes, when someone has contacted you first. We file the carrier texting registration (A2P 10DLC) during setup and never send cold texts. Every plan starts with a one-time setup ($497 on Website or Local SEO, $1,997 on Dominate), then plans start at $250 a month. Full pricing is below.
Everything else we do for lawn care companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.