Facebook and Instagram ads aimed at the streets you already mow.
Homeowners don’t search for lawn care until the grass is out of control. Facebook and Instagram reach them before that, in the neighborhoods next to your current stops, with a reason to sign up now: a spring cleanup opening, an aeration date or a first-mow offer.
Why lawn care Facebook ads flop.
Boosting a striped-lawn photo and hoping isn’t a plan.
Boosted posts
The boost button aims at likes and reach, not homeowners in the subdivisions you want.
No reason to act
“We mow lawns!” gives nobody a reason to sign up today. A limited number of spring openings in their neighborhood does.
Wrong time of year
Ads that start once the grass is already long arrive after people have picked someone.
Leads stuck in Facebook
Lead form entries sit in a spreadsheet nobody checks, and by the time you call, they’ve signed with another company.
No follow-up
People who clicked but didn’t sign up never hear from you again.
Ads that look like your crew, not an ad.
Facebook ads aren't part of our plans; Dominate runs Google Ads and Local Services Ads.
Neighborhood targeting
Ads aimed at the areas around your existing stops, so new customers tighten the route instead of stretching it.
Seasonal offers
Spring cleanup, aeration and overseeding, and fall leaf cleanup offers tested to see which ones sign customers.
Lead forms synced to your CRM
Leads should land in one inbox and get a text back fast, asking for the address. On Dominate, every lead gets an instant reply, 24/7.
Retargeting
People who visited your site or opened a lead form see you again with your own before-and-after photos.
Cost per lead reporting
Track what each lead and new customer costs. On Dominate, we track every Google lead to a booked job.
Fair questions.
What does it cost, and who pays for the ads?
Facebook ads aren't part of our plans. Dominate is $1,997 a month plus a $1,997 setup and runs Google Ads and Local Services Ads. Ad spend goes straight from your card to Google, on an account you own. We never mark it up.
Is there a guarantee?
On Dominate, yes. The 20-Lead Guarantee: 20 leads in your first 60 days of ads, or $497 a month comes off the Dominate fee until you reach 20. It needs at least $20 a day in ad spend and applies to Dominate only. See the full guarantee terms.
Facebook or Google: which first?
Google catches people already searching. Facebook works well for reaching neighborhoods near your route before the season starts. Dominate runs Google Ads and Local Services Ads; we don't run Facebook ads.
Do I need professional photos?
No. Phone photos of real lawns you service, your trailer and your crew usually work better than stock images.
Everything else we do for lawn care companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.