Google Ads that fill the gaps in your mowing route.
SEO takes months, and the spring sign-up window doesn’t wait. Google Ads put you at the top of “lawn mowing service near me” as soon as they’re approved. On Dominate, we run Search and Local Services Ads aimed at the towns where you want more stops, and report what each new customer actually cost.
Why lawn care ads burn money.
Ads without tight settings pay for clicks that were never going to become weekly customers.
Paying for the wrong searches
“Lawn mower repair”, “lawn care jobs” and “how to aerate my lawn” all cost money and never sign up.
Too wide an area
Ads showing across the whole metro bring one-off stops twenty minutes off your route.
Same budget all year
Spending the same in February as in late March means paying for slow months and running out when sign-ups peak.
Sent to the homepage
An ad for aeration that lands on a mowing homepage loses the click.
Missed calls from ads
You paid for the click, the phone rang while you were on the mower, and nobody called back.
Ads set up the way a lawn care owner would run them.
Part of Dominate, built on an account you own, managed every month.
Campaigns by town and service
Separate campaigns for mowing, treatments and seasonal cleanups, aimed at the towns where you want density.
Seasonal budgets
Spend raised ahead of the spring rush and the fall aeration and leaf season, and lowered when the route is full.
Negative keyword lists
DIY, equipment, jobs and other wasted searches blocked from day one, with the list growing every week.
Local Services Ads
Help getting through Google’s screening and set up, where you pay per lead instead of per click.
Cost per signed customer
Calls and estimate requests tracked into your CRM, so you see what a new weekly customer cost, not just a click.
Fair questions.
What does it cost, and who pays for the ads?
Google Ads and Local Services Ads come with Dominate: $1,997 a month plus a $1,997 setup, with a 6-month minimum. Ad spend goes straight from your card to Google, on an account you own. We never mark it up.
Is there a guarantee?
On Dominate, yes. The 20-Lead Guarantee: 20 leads in your first 60 days of ads, or $497 a month comes off the Dominate fee until you reach 20. It needs at least $20 a day in ad spend and applies to Dominate only. See the full guarantee terms.
How much should I spend?
On Dominate, ad spend starts from $20 a day. We’ll suggest a number on the Growth Call based on your towns, the season and how many new stops your crew can take.
When should ads start for spring?
Before the grass starts growing in your area, so you’re showing up when people start looking. We’ll set the start date with you on the Growth Call.
Everything else we do for lawn care companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.