Answer every holiday lighting lead, even from the top of a ladder.
Holiday lighting leads come in two waves: planners who book in September and October, and last-minute callers in December who want lights up this week. Both call while you’re on a roof. Our system texts them back in seconds, asks what they want lit and offers your next open install week.
Where holiday lighting leads go dark.
The selling season is short. A lead you lose in November doesn’t come back until next year.
Calls while you’re clipping lights to a gutter
Nobody answers a phone on a two-story roof. The homeowner hangs up and tries the next installer on the list.
Quotes that depend on the roofline
Pricing needs the house, the roofline, trees and bushes to wrap, and whether they want lights they keep or a lease. Collecting that by phone takes too long in October.
Evening browsing, next-day reply
People plan their holiday decorating after dinner. A form sent at 9pm that waits until lunch tomorrow is competing with three other replies.
Quotes that sit in the inbox
They liked the price, meant to put the deposit down and forgot. By the time they remember, your install weeks are full.
Turned away with nothing
When you’re booked solid, “sorry, we’re full” loses the customer. A waitlist or a next-year list keeps them.
A lead system that keeps up with install season.
Set up during your one-time setup. Instant replies and quote nudges come with Dominate.
Text-back from the roof
Every missed call gets a text within seconds asking for the address and what they’d like lit. Included on every plan.
One inbox for the rush
Calls, texts, web forms and Facebook leads sit together in the mobile app, so October doesn’t bury anyone.
Instant replies that ask for a photo
On Dominate, each new lead gets a reply right away asking for a photo of the front of the house, then offers the next open install week.
A nudge before the weeks fill
On Dominate, a quote with no reply gets a check-in after a day and again a few days later, then stops once they answer.
Waitlist and next-year list
Customers you can’t fit this season are tagged for a cancellation slot or next fall’s early-booking message.
Fair questions.
Can the replies change once we’re fully booked?
Yes. When install weeks are full, the reply can offer the waitlist or a spot on next year’s early list instead of a date.
Will the texts sound automated?
They’re written in your voice and you can edit every one. Anyone who asks for a person is handed straight to you.
Do I need a new phone number for the season?
No. Keep yours, or we set up a business number that forwards to your cell.
Is texting allowed, and what’s the cost?
Yes, when people have contacted you first. We file the carrier texting registration (A2P 10DLC) during setup, and there are no cold texts. Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Plans start at $250 a month. Full pricing is below.
Everything else we do for Christmas light installers.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.