A website that sells the install before you climb the ladder.
Holiday lighting is bought on a picture and a price. Homeowners want to see what their roofline could look like at night, know roughly what it costs, and lock a date before December fills up. Your website should do all three without a phone call.
Why holiday lighting sites lose the booking.
The site gets one short window a year to work. These are the gaps that waste it.
Daytime photos only
A house with unlit clips in the gutter sells nothing. People book on night shots of finished homes, and a site with none is asking them to imagine it.
No idea of price
With no starting price per foot or package range, visitors assume it’s out of reach and buy a box of lights at the hardware store instead.
Install, takedown and storage unexplained
Customers want to know if takedown is included, who owns the lights, and where they go in January. If the site doesn’t say, they call, or they leave.
Same page all year
A site that still says “now booking” in June, or never mentions booking deadlines in October, looks like nobody is home.
One page for every town
“Serving the metro area” can’t rank in the twelve suburbs you actually want routes in.
Built around how holiday lighting is bought.
Included in every plan’s one-time setup. Live 3 business days after we have your info, photos and access.
Roofline quote form
Address, rough roofline length or photos, the areas they want lit (roof, trees, bushes, walkway) and their preferred install week.
Night photo gallery
Your best finished homes shown after dark, grouped by style and size, so people can point at what they want.
Clear service pages
Residential installs, commercial and HOA displays, permanent lighting, and takedown and storage, each on its own page.
Lease or buy explained
A plain page on whether customers rent your lights or own them, what’s included each year, and how renewals work.
Town pages
A page for each town you install in, with the neighborhoods you work and the kind of homes you light there.
Fair questions.
The season has already started. Is it too late?
Not for a website. It can be live in 3 business days, and a site that quotes and books for you helps most in the rush. Search rankings take longer, so for calls this season, Dominate adds Google Ads and Local Services Ads.
What do I put on the site in the off-season?
Permanent lighting, an early-booking list for next year, and commercial and HOA pages, which are often decided months before the residential rush.
I already have a website. Do I need a new one?
Not always. When the current site can’t be fixed, we rebuild on your existing domain, so you keep your web address and any history it has with Google. You own the domain.
What does it cost?
Every plan starts with a one-time setup (website, Google Business Profile and lead system): Website $497, Local SEO $497, Dominate $1,997. Plans start at $250 a month. Full pricing is below.
Everything else we do for Christmas light installers.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.