Re-book last year’s customers before anyone else calls them.
Last December’s customers are the cheapest installs you will ever book. You already have their roofline measured, their clips sized and maybe their lights in storage. The simplest way to fill the calendar early is to ask them first, in late summer, before the flyers start.
Why last year’s customers drift to someone else.
Not because they were unhappy. Because nobody asked in time.
No real customer list
Names in a phone, measurements in a notebook, photos in a camera roll. When September comes, you can’t send one message to everyone.
Asking too late
A competitor’s door hanger or Facebook ad gets there in October, and your customer books whoever asked first.
Measurements thrown away
Without last year’s footage, clip counts and photos, you re-quote from scratch and lose the speed advantage.
Lease renewals left to chance
Customers who lease your lights need a clear renewal step, or their stored set sits on your shelf all season.
No referral ask
A happy customer’s neighbors saw the house every night for six weeks. Without a referral ask, that goes nowhere.
A re-booking system that runs before the rush.
Customer list on Local SEO and Dominate. Win-back texts come with Dominate.
One customer list
Every past customer in the CRM with address, roofline footage, clip and color choices, photos, what they paid, and lease or purchase.
Early renewal texts
On Dominate, past customers get a renewal message in late summer, then a reminder, with last year’s design and a link to confirm.
Takedown and storage notes
Which bin holds whose lights, and the takedown date, stored on each customer, so next year’s install starts ready.
Referral ask
A short message after a successful season asking customers to pass your name to neighbors, with a link to your quote form.
Tracked by source
See how many installs came from renewals, referrals and new leads, so you know what the list is worth.
Fair questions.
Is texting past customers allowed?
Yes, when they’ve done business with you and gave you their number. We file the carrier texting registration and every message includes a way to opt out.
Can renewals be automatic?
How renewals work is your policy. Some installers ask customers to confirm each year, others use an agreement that renews unless cancelled. We set up the messages for whichever you use.
I didn’t keep good records last year.
Start this season. Before takedown, record each house: address, footage, photos, what they paid. That list is the asset.
What does it cost?
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Plans start at $250 a month. Full pricing is below.
Everything else we do for Christmas light installers.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.