Show up for “Christmas light installation near me” when the searches start.
Searches for holiday light installers stay quiet most of the year, then climb fast in the fall. Google needs months to trust new pages, so the work has to be done before the rush, not during it. We build the pages early and keep them live year-round.
Why installers vanish from Google every fall.
Holiday lighting SEO is a timing problem as much as a content problem.
Starting in October
Pages written once the phones start ringing have little time to rank that season. Pages built in spring and summer have had months to settle in.
Taking the site down in January
Some installers let their site lapse or strip it after the season. Google forgets them, and they start from scratch every fall.
No pages for the real searches
People search “permanent Christmas lights”, “commercial holiday lighting”, “Christmas light takedown” and “roofline lighting”. Without a page for each, you don’t show up for them.
No town pages
One homepage can’t rank in every suburb. Each town you want installs in needs its own page.
Slow, photo-heavy pages
Big night-shot galleries are what sell, but unoptimized they make pages crawl on a phone.
Local SEO on a holiday lighting calendar.
Set up during your one-time setup, then added to every month.
Town pages
A real page for each town you cover, with the neighborhoods and home styles you light there.
Service pages
Residential rooflines, trees and landscape, commercial and HOA displays, permanent lighting, and takedown and storage.
Built before the rush
New pages scheduled through spring and summer, so they’ve had time to settle in before September.
New pages every month
2 new town or service pages a month, on every plan.
Technical fixes and reporting
Speed, image size, titles and schema checked monthly, with a report showing which towns and searches bring calls and quote requests.
Fair questions.
How long does SEO take?
Months, not weeks. That’s why holiday lighting SEO works best started in the off-season. If you need calls this season, Dominate adds Google Ads and Local Services Ads.
Do you guarantee first place on Google?
No. Nobody controls Google’s rankings. We do the work that moves them and show you the numbers every month.
Is SEO worth paying for outside the season?
Off-season months are when the pages get built and start to rank, and permanent lighting is searched all year. After the 3-month minimum it’s month-to-month, so you decide.
What does it cost?
Every plan starts with a one-time setup (website, Google Business Profile and lead system): Website $497, Local SEO $497, Dominate $1,997. Plans start at $250 a month. Full pricing is below.
Everything else we do for Christmas light installers.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.