Facebook and Instagram ads that make the neighbors want their house lit too.
Holiday lighting is one of the most visual services there is. A ten-second clip of a roofline switching on at dusk does more selling than a headline. Facebook and Instagram put that clip in front of homeowners in your towns, weeks before they’d think to search.
Why installer ads on Facebook underdeliver.
The work is beautiful. The ads around it are often set up to waste it.
Boosting instead of targeting
A boosted post reaches anyone who might like a pretty house, not homeowners in the neighborhoods you can route in a day.
Retail holiday imagery
Generic snowflakes and string lights look like a big-box store ad. Your own rooflines, lit at night, look like a service someone on their street hired.
No reason to book in September
Without an early-booking deadline, people wait until December, when your install weeks are already full.
Form leads buried in the rush
In November nobody is checking Meta for lead form entries. By the time someone does, the homeowner has booked another installer.
Gallery visitors never seen again
People who looked at your photos and didn’t ask for a quote are the warmest audience you have. Without retargeting they drift off.
Ads that show the house switching on.
Facebook ads aren't part of our plans; Dominate runs Google Ads and Local Services Ads.
Dusk video scripts
A short script to film on your phone at an install: the dark house, the switch-on, the finished roofline.
Early-booking offers with a real deadline
Offers you choose, like an early-booking price or an extra tree wrapped, tested to see which fills the first install weeks.
Neighborhood targeting
Ads aimed at the areas where you want installs to cluster, so crews spend less time driving between houses.
Leads routed out of Meta
Facebook or Instagram leads should land in one inbox with an instant text back, not sit unread in Meta.
Retargeting and season reporting
Gallery visitors see your work again, and you track cost per lead and per booked install next to your Google numbers.
Fair questions.
Do you run Facebook ads for me?
No. Facebook ads aren't part of our plans. Dominate ($1,997 a month) runs Google Ads and Local Services Ads, with ad spend from $20 a day paid from your own card directly to Google.
Is there a guarantee?
Yes, on Dominate. The 20-Lead Guarantee: 20 leads in your first 60 days of ads, or $497 a month comes off your Dominate fee until you reach 20. It needs at least $20 a day in ad spend. Terms are on the guarantee page.
When should Facebook ads start?
Earlier than search. Facebook is strongest in September and October, before people are searching but when a lit house makes them think about it. Google catches the ones ready to book.
I don’t have night footage from last year.
Then start with your best photos and film the first installs this season. A phone held steady at dusk is enough.
Everything else we do for Christmas light installers.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.