More Google reviews from a season that only lasts a few weeks.
You get one short window a year to collect reviews, and it’s also your busiest. The best moment to ask is the first evening the lights are on, when the customer is standing in the driveway looking at the house. Our system asks every time, so you don’t have to remember mid-rush.
Why lighting companies finish December short on reviews.
You install for a few hectic weeks, take down in January, and the reviews you could have had go dark with the lights.
Crews leave before dusk
Installs finish in daylight with the lights off. Asking before the customer has seen the roofline glowing wastes the best moment of the job.
Twenty installs a week, zero asks
In the November rush the only thing anyone tracks is the next address. Review requests drop first.
Eleven quiet months
Every review arrives in one burst, then nothing until next fall. By September the newest one is ten months old, right when early bookers start comparing.
Photos never make it onto Google
Your best advertising is a house lit up at night, and few of those pictures end up attached to a review.
A dead strand nobody answered
A complaint about a section that went out or a late takedown, with no reply, sits at the top of your profile all year.
A review ask the night the house first lights up.
Part of every plan.
Sent after dark on install day
When an install is closed out, the customer’s text waits until evening, so the link to your Google review form arrives while they’re looking at the house.
Asks them to add a night photo
The message invites a picture of the lit-up house with the review, which helps the next neighbor picture theirs.
One reminder before the holidays
If nothing comes in, a single follow-up goes out a couple of days later, then it stops so nobody gets pestered over Christmas.
Alerts during the rush
You get a notification for each new review, with a suggested reply, so you can answer from the truck between installs.
Reviews where people book next year
Your real Google reviews sit on your website beside the quote form, so September shoppers see last season’s houses.
Fair questions.
Should we ask again at takedown?
We ask once per season, after the install, so nobody hears from you twice. Use takedown to fix anything that went wrong before it turns into a review.
Can we skip the people who had a strand go out?
No. Google doesn’t allow choosing who gets asked based on whether they’re happy, so everyone gets the same text. Fixing the strand fast is the better answer.
Can you write reviews for our first season?
No. Fake reviews break Google’s rules and can get the profile suspended right before your busy weeks. Only real customers should review you.
How much is it?
Review requests come with Local SEO and Dominate. Setup is $497 on Local SEO and $1,997 on Dominate, and Local SEO is $397 a month. Full pricing is below.
Everything else we do for Christmas light installers.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.