Google Ads that fill your install calendar before December does.
Your season is short, and every week of it matters. Google Ads put you at the top of installer searches as soon as they’re approved, which SEO can’t do in a few weeks. We set them up around your towns and your install calendar, and report what each booked install cost.
Why holiday lighting ads burn money.
Seasonal searches are full of people who will never hire an installer.
Paying for shoppers
“Christmas lights for sale”, “best outdoor LED lights”, “light displays near me” and “drive-through light show” all cost money and never book an install.
Paying for job seekers
“Christmas light installer jobs” and “hiring seasonal” searches spike at the same time as customer searches.
Running too late
Ads switched on in December, when the calendar is already full, buy leads you have to turn away.
No plan for a full calendar
When install slots are gone, ads keep spending on dates you can’t offer instead of pivoting to takedowns, next year or permanent lighting.
No tracking
Without call and form tracking, you can’t tell which ads booked installs and which just spent.
Ads that follow your season, not Google’s defaults.
Part of Dominate. Built on an account you own, managed every month.
Timed to your calendar
Budget weighted toward September through November, scaled back as install weeks fill, and paused or switched when you’re booked out.
Holiday negative keyword lists
Retail, DIY, light-show and job searches blocked from day one, and the list grows every week of the season.
Campaigns by service
Residential, commercial and HOA, and permanent lighting kept separate, so budgets and messages don’t mix.
Landing pages that quote
Pages with starting prices, night photos, the quote form and install-week options, so clicks turn into quote requests.
Cost per booked install
Calls and forms tracked into your CRM, so you see what a booked install cost, not just a click.
Fair questions.
What does it cost, and who pays for the ads?
Google Ads and Local Services Ads come with Dominate: $1,997 a month plus $1,997 setup, with a 6-month minimum. Ad spend goes straight from your card to Google, on an account you own, from $20 a day. We never mark it up.
Is there a guarantee?
Yes, on Dominate. The 20-Lead Guarantee: 20 leads in your first 60 days of ads, or $497 a month comes off your Dominate fee until you reach 20. It needs at least $20 a day in ad spend. Full terms are linked below.
When should ads start?
Ideally late summer, so campaigns are tuned before the rush. Search ads can show within a day or two of approval, so starting mid-season still works, as long as you have install slots to sell.
How much should I spend?
Ad spend on Dominate starts from $20 a day, which is also what the guarantee needs. We’ll suggest a number on the Growth Call based on your towns and how many installs your crews can handle.
Everything else we do for Christmas light installers.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.