Answer new pool accounts while you’re still on the route.
New pool leads tend to show up at bad moments: a homeowner who just closed on a house with a pool, an owner whose last tech stopped showing up, a green pool three days before a party. You’re in a backyard with wet hands. Our system texts them back, gathers the pool details and passes the conversation to you between stops.
How new pool accounts slip away.
Pool owners usually reach out when something has changed or gone wrong, and they want to hear back today.
A green pool can’t wait for your callback
Someone with algae and guests coming this weekend isn’t leaving a voicemail. If you don’t answer, the next company on the map gets the cleanup and, often, the weekly account after it.
You can’t quote without the details
Gallons, screen enclosure, salt or chlorine, attached spa, trees over the water. Gathering all that by phone between stops means quotes go out a day late.
New homeowners compare on a Saturday
People who just bought a house with a pool shop for service on the weekend, while you’re catching up on the route you missed.
Weekly quotes nobody chases
You sent a monthly price, they said they’d talk it over, and that was the end of it.
Accounts that cancelled for winter
In seasonal markets, customers who paused in the fall are rarely contacted before opening season, so they hire whoever they find first.
A follow-up system built around a route day.
Set up during your one-time setup. Instant replies, quote follow-up and win-backs come with Dominate.
Text-back for every missed call
A missed call gets a text within seconds asking whether it’s weekly service, a repair or a green pool. This one is on every plan.
Every lead in one app
Calls, texts, website quote forms and Facebook leads arrive in one inbox on your phone, so nothing sits in an email you won’t open until tonight.
A first reply that collects the pool details
On Dominate, new leads get an immediate text asking for the address, pool size and a photo of the equipment pad, so you can price it from the truck.
Nudges on quiet quotes
On Dominate, a weekly service or repair quote with no answer gets a short check-in after a day and another a few days later.
Pre-season check-ins
On Dominate, paused and cancelled accounts hear from you before opening season, while they’re deciding who will open the pool.
Fair questions.
Can the first text tell a repair from a weekly account?
Yes. The first text asks what they need, so when you open the inbox you can see a dead pump or a leak and call that one back first.
Will customers know it’s automated?
The messages are written in your voice and you can change any of them. When someone wants to talk to a person, the thread comes straight to you.
Can I keep the number on my truck?
Yes. You can keep your existing number, or we set up a business number that forwards to your cell.
Is texting leads legal, and what does it cost?
Yes, for people who contacted you or are already customers. We file the carrier texting registration (A2P) for you and never send cold texts. Every plan starts with a one-time setup ($497 on Website or Local SEO, $1,997 on Dominate), then plans from $250 a month. Details are below.
Everything else we do for pool service companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.