Google Ads that add stops to your routes before the season fills up.
Pool owners search for help when something changes: a new house with a pool, a tech who stopped showing up, green water, a pump that won’t prime. Search ads can put you at the top of “pool service near me” once Google approves them. We aim them at the neighborhoods around your routes and report what each new account or repair cost.
Where pool service ad spend gets wasted.
Pool searches cover supplies, building, DIY and service. Only one of those becomes a weekly account.
Supply-store and chemical shoppers
“Pool supply near me”, “chlorine tablets bulk” and “pool shock price” bring clicks from people doing it themselves.
Builders and above-ground buyers
“Inground pool cost” and “above ground pool installation” match pool keywords but aren’t looking for service, unless you build.
Accounts too far from your stops
A new account half an hour from your nearest route costs more in drive time than it brings in. Metro-wide ads invite exactly that.
One ad for weekly service and a dead pump
Someone with a broken heater has a different question and more urgency than someone comparing weekly prices. One generic ad answers neither well.
Calls that ring while you’re brushing
An ad call nobody answers is a paid lead lost, unless a text goes out to them right away.
Ads that grow route density.
Part of Dominate, on an account you own, managed every month.
Separate campaigns by job
Weekly service, green-pool cleanups and equipment repair each get their own budget, so spend follows the work you want.
Zip-code targeting around your stops
Ads aimed at the towns and zip codes near your current routes, turned down in areas you can’t take on.
Exclusions from the start
Supply, chemical, builder, DIY and job searches blocked at launch, with new ones added every week.
Local Services Ads help
We help you through Google’s screening, where available, so you can show above the regular ads and pay per lead.
Cost per new account
Calls and forms tracked into your CRM, so you see what a new weekly account or repair cost.
Fair questions.
What does it cost, and who pays Google?
Google Ads and Local Services Ads come with Dominate: $1,997 a month plus a $1,997 setup, with a 6-month minimum. You pay ad spend directly to Google, on an account in your name.
Is there a guarantee?
On Dominate, yes. The 20-Lead Guarantee: 20 leads in your first 60 days of ads, or $497 a month comes off the Dominate fee until you reach 20. It needs at least $20 a day in ad spend and applies to Dominate only. Terms are on the guarantee page.
How much should I spend?
On Dominate, ad spend starts from $20 a day, which is also what the guarantee needs. We’ll suggest a number on the Growth Call based on your areas, the season and how many stops you can add.
Can you turn ads down when my routes are full?
Yes. Spend can be lowered, paused or shifted to repair work at any time. You decide how many new accounts you want.
Everything else we do for pool service companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.