Show up for “pool service near me” on the streets you already drive.
A new account two doors from an existing stop is worth more than one across town, because the drive time is almost free. Our local SEO is aimed at the towns and neighborhoods where your routes already run, so the accounts you win make each day tighter, not longer.
Why good pool companies stay hidden on Google.
Pool searches are local and specific. A generic site rarely matches them.
One page for the whole metro
A homepage that says “serving the valley” can’t rank in every town you cover. Each area you want accounts from needs its own page.
Only “pool cleaning” on the site
People also search “green pool cleanup”, “pool filter cleaning”, “pool pump repair” and “pool opening”. Without pages for those, you don’t show up.
Leads from the wrong side of town
SEO that pulls in random addresses adds windshield time. It should pull in accounts near your current stops.
Profile and site don’t match
A different name, number or address across your site, Google profile and directories makes Google less sure who you are.
Nothing new all year
A site that hasn’t changed since it launched looks stale next to a competitor adding pages every month.
Local SEO built around your routes.
Built during your one-time setup, then added to every month.
Town and neighborhood pages
Real pages for the areas where you want more stops, written around the pools and neighborhoods you actually service.
Service pages
Weekly service, chemical-only service, green-pool cleanups, filter cleans, equipment repair and openings or closings, each with its own page.
New pages every month
2 new town or service pages a month on every plan, so the site keeps growing into new searches.
Technical fixes
Speed, mobile layout, titles, schema markup and Search Console errors checked and fixed monthly.
Reporting by area
A monthly report showing which towns and searches bring visits, calls and quote requests.
Fair questions.
How long does SEO take?
Months, not weeks. Service and area pages can start showing up in the first few months, but competitive metros take longer. If you need accounts before the season starts, Dominate pairs SEO with Google Ads and Local Services Ads.
Do you guarantee first place on Google?
No. Nobody controls Google’s rankings. We do the work that moves them and show you the numbers every month.
Can you focus on just a few neighborhoods?
Yes. That’s usually the point. We start with the areas where adding a stop saves you the most drive time, then widen out.
What does it cost?
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Plans start at $250 a month. Full pricing is below.
Everything else we do for pool service companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.