Facebook and Instagram ads that reach pool owners before the pool turns green.
Some pool owners are doing it themselves and quietly getting tired of it. They aren’t searching yet. Facebook and Instagram reach them in the neighborhoods you already service, with a reason to hand the pool over before summer.
Why pool service ads on Facebook come up dry.
A photo of blue water is not a reason to switch pool companies.
Likes from people without pools
Boosted posts reach anyone who enjoys a nice backyard. Plenty of them don’t own a pool, and the ones who do may live outside your routes.
Running ads once the heat has arrived
By the time the water turns, people are calling whoever they can find. Pre-season ads reach the do-it-yourselfers before they give up.
Resort pool stock photos
A perfect infinity pool doesn’t look like their backyard. A real green-to-clean on a local pool does.
Lead forms sitting in Meta
Entries nobody checks between stops wait for days, and the pool owner signs with whoever called back.
No reason to switch now
“We clean pools” doesn’t move anyone. A first-month price for new weekly accounts or a spring startup offer gives them one.
Ads aimed at the backyards near your routes.
Facebook ads aren't part of our plans; Dominate runs Google Ads and Local Services Ads.
Pre-season and first-month offers
Spring startups, first-month weekly pricing and green-pool cleanups, tested to see which brings in accounts.
Targeting around existing stops
Ads aimed at neighborhoods where you already service pools, so new accounts tighten the route.
Leads delivered to your CRM
Leads should land in one inbox, not sit in Meta. On Dominate, every lead gets an instant reply, 24/7.
Retargeting with real results
People who looked at your weekly plans see a green-to-clean or equipment upgrade from your own route.
Cost per new account
Track what each lead and each new weekly account costs. On Dominate, we track every Google lead to a booked job.
Fair questions.
What do I pay?
Facebook ads aren't part of our plans. Dominate is $1,997 a month plus a $1,997 setup and runs Google Ads and Local Services Ads, with ad spend paid directly to Google.
Is there a guarantee?
On Dominate, yes. The 20-Lead Guarantee: 20 leads in your first 60 days of ads, or $497 a month comes off the Dominate fee until you reach 20. It needs at least $20 a day in ad spend and applies to Dominate only. Terms are on the guarantee page.
Facebook or Google first?
Google first in many cases, because those people are already searching. Facebook helps next with pre-season pushes, green-pool cleanups and filling specific neighborhoods.
Do I need to film anything?
If you run Facebook ads yourself, short phone clips help: a green-to-clean, an equipment pad, a skimmer full of leaves. No one has to be on camera.
Everything else we do for pool service companies.
What it costs
Simple plans. Real results.
Every plan starts with a one-time setup: Website $497, Local SEO $497, Dominate $1,997. Your site, Google profile and lead system go live 3 business days after we have your info, photos and access. Dominate adds ads and lead tracking, live in about 2 weeks. Just need a website? It's $250 a month.
Local SEO
Show up on Google in every town you serve.
per month
- 2 new town or service pages a month
- Weekly Google Business Profile posts
- Missed-call text-back and review requests
Dominate
Ads, lead tracking and the full growth engine.
per month · 20-Lead Guarantee
- Everything in Local SEO, plus instant replies, quote follow-up and win-back texts
- Google Ads and Local Services Ads, with every lead tracked to a booked job
- Monthly LTV:CAC report, weekly check-ins and a growth meeting
Setup: Website $497, Local SEO $497, Dominate $1,997. Local SEO: 3-month minimum. Website and Dominate: 6-month minimum; on Dominate, ad spend is paid directly to Google. Optional AI phone agent minutes are billed at cost. SEO results aren't guaranteed; the 20-Lead Guarantee applies to Dominate only.
See everything included →Book a free Growth Call.
20 minutes. We'll learn how you're getting jobs now and where you want to go, then tell you which plan fits, or if none do yet. No obligation.